Statewide mentorship program encourages female business owners to apply

CHARLESTON, W. Va. – As the state’s economy continues to recover from the COVID-19 pandemic, women in West Virginia have the opportunity to apply for a new mentorship program.

Nora Myers

The West Virginia Women’s Business Center has launched its “Start, Scale, Succeed” program which aims to empower women entrepreneurs and minorities in Mountain State.

Each budding entrepreneur will be paired with a successful female business owner who can share her secrets to success, how to avoid costly mistakes, plus tips on accounting, marketing and more.

Nora Myers, the center’s executive director, said women sometimes face different challenges when trying to start a business.

“The usual things that women face include the challenges of finding child care – while they’re running their business – finding access to capital, finding the networking and relationships that are so critical,” Myers told MetroNews.

Working in a rural state like West Virginia also creates barriers and has done so during the COVID-19 crisis, Myers said.

“Sometimes we struggle to find the resources we need to help us do what we want to do in our lives. This is no different from small businesses. The pandemic has made the situation worse. It really exacerbated that sense of isolation that a small business owner might feel,” she said.

Myers said having a mentor can benefit small business owners in the long run.

“Small businesses that have mentors tend to be more profitable, tend to have better leadership, are more satisfied, and tend to have greater longevity. The likelihood of them still being in business five years from now is significantly higher,” she said.

To apply for the free program, CLICK HERE.

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